STR Entertainment is a passionate collective of music enthusiasts, cultural advocates, and event organizers dedicated to bringing the magic of Bollywood's golden era to life through unforgettable musical experiences.
Founded by visionary organizers Sanjay Shah, Dr. Tushar Patel, and Rupen Patel, STR Entertainment represents the perfect harmony of Sound, Thrill, and Real — our core philosophy that guides every event we create.
We specialize in curating authentic Bollywood musical experiences that celebrate the timeless classics from the 1970s to 1990s, featuring talented artists from New York and New Jersey who share our passion for preserving and presenting the rich musical heritage of Indian cinema.
Sanjay Shah is a passionate music teacher, versatile singer, and a dedicated mentor to hundreds of aspiring vocalists. With a full-time commitment to music, he has become a beloved figure in the Indian-American community. Sanjay has organized and led numerous singing groups across New Jersey and New York, providing platforms for emerging talent and building a strong musical community. He frequently collaborates with renowned singers from both the U.S. and India, and his performances span a wide range of genres and styles. More than just a performer, Sanjay is a guiding force—deeply respected for his humility, encouragement, and tireless support for cultural and community causes. Through his music and mentorship, he continues to bring people together and enrich the cultural fabric of our community.
Dr. Tushar Patel is a respected community leader, passionate supporter of Indian music and culture, and a driving force behind numerous cultural initiatives. With deep roots in the Indian-American community, he has consistently worked to preserve and promote the timeless beauty of Bollywood music through events, collaborations, and mentorship. His vision, dedication, and commitment to excellence continue to inspire artists and audiences alike, making him an integral pillar of STR Entertainment’s mission and success.
Rupen is a dynamic entrepreneur with a proven track record across healthcare, hospitality, and real estate—fueled by a passion for turning unique ideas into reality. He is also one of the proud co-founders of STR Entertainment, a venture committed to crafting unforgettable events and experiences. Though music wasn't always a part or priority of his life, Rupen recently embraced it—and discovered just how powerful and fulfilling it can be. What started as a new pursuit has turned into a deeply rewarding journey. And as Rupen says, “the best is yet to come.”